Julia Angwin of the Wall Street Journal recently wrote that she wanted to remake herself into a new person...at least into a new person as seen by Google. When Ms Angwin searched on Google using her own name she continued to see an old article written by her on top of the search results page . Although the link to the old article was popular, she didn't feel the article was her best work nor that it reflected who she was today. She then starts on an adventure into search engine optimization (SEO) as she tries to get what she tries to get the search engine to list instead the artides and Internet sites she would want people to see on top of the search results page.