Bryan Ruby


Thoughts, Words, and Deeds

Deeds

Our Dog Jasmine

I'm not that big of a fan of people calling pets "their children". Yet, here I am reluctantly admitting that our Miniature Australian Shepherd has become part of the family since she entered our home in early 2016. By my estimation Jasmine has already traveled across six different states with us as she has accompanied us on family vacations and family visits. She's still a "teenager" and like most teens even has her own Instagram account. I'm not joking, her account is jasmine_the_mini_aussie.

The below video of Jasmine was produced automatically via Google Photos.

I purchased an EGO Power+ Self-Propelled Mower

For the past couple years I've had an obsession with battery-powered cordless tools. While I've bought a number of cordless power tools and even a cordless snow blower...what has been missing in my garage is an all-battery lawn mower.  For the past couple years, I've had my eyes on the EGO Power+ 56V Lithium-Ion Self-Propelled Mower.

The trigger for me to buy the EGO was Home Depot's recent price drop of $100 on the LM2102SP mower which brings down the price from $599 to $499. There is some discussion whether this sale price is permanent or not.  Last year, Home Depot's "New Lower Price" dropped the mower's price by $50 only to go back to its original price within a month or two. I never saw a lower price for the mower at Home Depot the rest of the year.

This year, I didn't want to take a chance so I bought the EGO mower in March with South Dakota snow still on the ground. The salesman at Home Depot said this was the first mower he personally sold in the 2018 season. Needless to say, I have at least a month to go before I see enough green on the lawn for the first cut of the season.

My 2018 Digital Projects

Two years ago, I made an attempt to distance myself from CMS Report. The ability to shutdown ten years of work proved more difficult than I thought so I eventually compromised by rebranding the site to socPub. Since then, I've been working on a number of additional side projects. I'm still trying to throw new ideas against the wall and see which ones stick. 

For those curious, these are the personal projects I'm working on for 2018:

More Thoughtful Posts

Beginning this year, I wanted to challenge myself to write one thoughtful article a week. While I could have done this at socpub.com or bryanruby.com, I find both sites have too much baggage to allow me to write as freely as I want. That's where Fifty-Two Posts a Year comes into the picture. So far, I've enjoyed writing articles there and have been pleased with the response to the articles I've written. In order for the writing to remain fun and not a burden, I'm using the site's theme of one article a week as a guideline and not a rule.

Bonus: The website is also using WordPress for its content management system which is also forcing me outside of my Drupal comfort zone.

A final goodbye to CMS Report

Effective immediately, CMS Report has been shutdown with socPub designated as the website's full replacement.

Two months ago, I introduced CMS Report "Lite" as a slimmed-down version of the original website. Since our rebranding from CMS Report to socPub earlier this year, a number of content management professionals expressed the need to cite reputable CMSReport.com for their information and were uncomfortable with referencing an "unknown" website like socPub. With limited success since bringing this nostalgic website back online, I decided this it was time to: let the past go; redirect all remaining traffic from CMSReport.com to SocPub.com; and to shutdown the website for good.

While I had hopes that mirroring the content would be a win-win for both website...the analytics showed otherwise. I was prepared to see a decrease of visitors at one website in favor of another but in reality most of my intended audience targeting North America, Europe, and Australia continued to view content their content at socPub. CMS Report on the other hand attracted less than 12% of my targeted audience with instead 85% of the audience coming from India in the form of bots trying to look for weaknesses in my content management system. 

Introducing CMS Report "Lite"

Earlier this year I rebranded the website CMS Report to this site, socPub. The website's new identity has allowed me, article contributors, and our readers to explore topics well outside the norm of conversations surrounding content management systems. Although we're going through a bit of growing pains with establishing a new identity under socPub, I'm fully committed to this new website. The change has been good for me and I'm once again inspired to write on topics that interest me.

Nevertheless, there is a very loyal segment of longtime readers that want CMS Report back. While some readers want the old site returned for personal reasons, others have expressed a professional need to cite articles from reputable CMSReport.com for their information and are uncomfortable with referencing an "unknown" website like socPub. For this reason, I've decided to introduce a new slimmed-down version of CMS Report. Moving forward, all new content management articles we publish at socPub will also be found at CMS Report.

Within the next two weeks I plan to publish a follow-up article that talks about "lessons learned" from the rebrand. This article will also better explains how CMS Report fits in as a "channel" for socPub. If you have any questions, please feel free to ask them below in the comment section.

My Son's Fool

Yesterday, I was the victim of an April Fool's prank. When you have a young teenager in the house, I suppose it's inevitably going to happen. I walked into my office and found Teletubbies on the screen. If there is a children's show I have to pick as my least favorite it is the Teletubbies. To make things worse, as the IT expert at both home and work I couldn't figure out how to get the video off my screen.

Well played my son. To be honest, this is the first of your April Fool's pranks that I didn't see coming. Now that I'm aware you're getting smarter and more devious, I'll be better prepared for you next year. 

For the record, growing up it was the character Oscar the Grouch from Sesame Street I liked the most. Let's not also forget another one of my favorites, the Adventures of Letterman via the Electric Company.   

Recovering from Blogging Burnout

I don't think I want to do this anymore...

After three or four decades of being immersed in the digital lifestyle and blogging on a continual basis for 15 years, I found myself puking at the idea of spending more time in front of the computer outside of work. It's not that I don't still like technology and content management, but I didn't recognize until it was too late that the lack of topic diversity would eventually lead me to digital burnout. To fix this, I seriously tried not to throw the baby out with the bathwater. In the end that's exactly what I did.

Having walked away from CMS Report earlier this year, it's taken me months to recognize that the problem wasn't being bored with content management systems. The problem is I didn't do it in moderation.  Between my day job working in information technology and the evenings spent blogging and running personal websites, there were days I spent close to 16 hours in front of a computer screen. For someone like me that can be over enthusiastic in pursuing my interests and activities, I never considered my computer time as work. As odd as it sounds, it became a great shock to me that my body both physically and mentally still perceived it as work.

My Personal Goodbye to CMS Report

Over the years, I've told people that CMS Report is a side business. While I would never become rich from this blog, I've been lucky enough to have been able to put a little extra cash in my wallet from this website's ad revenue. In truth, what has actually sustained CMS Report is not money but my passion for information systems. I absolutely love this magical process where people, hardware, software, and infrastructure come together to improve the business or organization. A decade ago, I could find no better example of information systems in the real world than the content management system. I decided to write about CMSs and created a blog and website to host those articles. After spending ten years as this site's founder, editor, and primary writer I've decided it is time for me to move on to some new challenges.

What an amazing and crazy ride this has been for someone that started his career as a meteorologist and now works full time in government IT. This was supposed to be a one year exercise for feeding my hunger to learn more about CMSs. Instead, this became a ten year project that tapped into a community of developers, marketers, analysts, founders, executives, small business owners, and entrepreneurs. It has been a joy to have met so many creative, smart, and hardworking people through this website. I received more than I gave. But in the past few years, my passion to write only about CMS topics has diminished and I'm not happy that my articles lack the shine they once had. After considerable thought, I've decided it's time for me to pass the torch to another.

The eZ Publish Show: Don't forget about Editor Experience

Last week, we started a conversation on The ez Publish Show hosted by Netgen's Ivo Lukač. The we included Ivo, Digital Clarity's Marianne Kay and myself. The odd question that started the conversation: Did modern CMSs sacrifice good editor experience (EX) for improving customer experience?

I'm not sure how well we answered the question, but the show was an acknowledgement that while CXM may get a lot of attention these days in the CMS world, there is still plenty of room for improving the EX too. I'll let the video speak for itself, but if you prefer an overview, then you can checkout Ivo's re-cap.

 

 

Argus Leader inverview for #dontjerkanddrive

I was recently asked by the Argus Leader, a local newspaper in Sioux Falls, to give my two cents on the controversial South Dakota #DontJerkandDrive campaign. Since then the article has been syndicated out to USA Today and other publications. It seems that I caught the attention of a reporter when I labeled the campaign as "brilliant" on Twitter.

The word on the street is that the State of South Dakota is pulling back on this specific campaign. I can't say I'm surprised. I understood the gamble Lee Axdahl, the Director of the Office of Highway Safety, was taking when he signed on to this marketing strategy.

Bryan Ruby, owner of the web consulting business CMS Report, was impressed with the campaign from a marketing standpoint. Online, he called it "brilliant."