Bryan Ruby


Thoughts, Words, and Deeds

Blogging

Recovering from Blogging Burnout

Getting burned by the fire

I don't think I want to do this anymore...

After three or four decades of being immersed in the digital lifestyle and blogging on a continual basis for 15 years, I found myself puking at the idea of spending more time in front of the computer outside of work. It's not that I don't still like technology and content management, but I didn't recognize until it was too late that the lack of topic diversity would eventually lead me to digital burnout. To fix this, I seriously tried not to throw the baby out with the bathwater. In the end that's exactly what I did.

Having walked away from CMS Report earlier this year, it's taken me months to recognize that the problem wasn't being bored with content management systems. The problem is I didn't do it in moderation.  Between my day job working in information technology and the evenings spent blogging and running personal websites, there were days I spent close to 16 hours in front of a computer screen. For someone like me that can be over enthusiastic in pursuing my interests and activities, I never considered my computer time as work. As odd as it sounds, it became a great shock to me that my body both physically and mentally still perceived it as work.

I know there are others that have dealt with job burnout, but this wasn't just my job it was my hobby. Until recently, writing blog posts always brought me great joy and satisfaction. Steven D’souza in a recent article published at Harvard Business Review wrote about going through something similar. In the article he discusses the dangers of not recognizing work we love as still being work.

Blogging Still Matters

A few months ago, I had a problem. After eight years of non-stop writing, I found myself exhausted of all enthusiasm to blog. Let me tell you, it's a sad day in Web City when an advocate for content management systems has no real desire to author new content. I was also questioning in this age of "always on" social media whether the traditional blog had lost value not only to me but my readers. If content is no longer king, why should I spend so much effort creating new content? So as summer approached, I decided to take a break from blogging.

At the beginning of my sabbatical I made a secret promise to myself. If at the end of three months I found no value in blogging, I would call Agility to say it's time to shutdown CMS Report. I was prepared to resign myself to writing only an occasional post on Google+ (which "experts" claim no one reads) or on my personal blog (which I know nobody reads). If I did this, would I really miss CMS Report? Would the readers miss me if I was no longer blogging? On more practical terms, do I really need to blog in an era where Facebook, LinkedIn, Google+, or Twitter is available to me?

Honestly, three months ago I had hoped to find that blogging no longer has value. It would have been a revolutionary moment and raise the eyebrows of my peers. I was hoping to shock the world on my "discovery" that blogging didn't matter. Alas, after three months of not blogging, I've found that I will be given absolutely no opportunity to shock and awe. To my surprise, I've found that blogging still matters. Here is what I discovered...