Two years ago, I made an attempt to distance myself from CMS Report. The ability to shutdown ten years of work proved more difficult than I thought so I eventually compromised by rebranding the site to socPub. Since then, I've been working on a number of additional side projects. I'm still trying to throw new ideas against the wall and see which ones stick.
For those curious, these are the personal projects I'm working on for 2018:
More Thoughtful Posts
Beginning this year, I wanted to challenge myself to write one thoughtful article a week. While I could have done this at socpub.com or bryanruby.com, I find both sites have too much baggage to allow me to write as freely as I want. That's where Fifty-Two Posts a Year comes into the picture. So far, I've enjoyed writing articles there and have been pleased with the response to the articles I've written. In order for the writing to remain fun and not a burden, I'm using the site's theme of one article a week as a guideline and not a rule.
Bonus: The website is also using WordPress for its content management system which is also forcing me outside of my Drupal comfort zone.
Effective immediately, CMS Report has been shutdown with socPub designated as the website's full replacement.
Two months ago, I introduced CMS Report "Lite" as a slimmed-down version of the original website. Since our rebranding from CMS Report to socPub earlier this year, a number of content management professionals expressed the need to cite reputable CMSReport.com for their information and were uncomfortable with referencing an "unknown" website like socPub. With limited success since bringing this nostalgic website back online, I decided this it was time to: let the past go; redirect all remaining traffic from CMSReport.com to SocPub.com; and to shutdown the website for good.
While I had hopes that mirroring the content would be a win-win for both website...the analytics showed otherwise. I was prepared to see a decrease of visitors at one website in favor of another but in reality most of my intended audience targeting North America, Europe, and Australia continued to view content their content at socPub. CMS Report on the other hand attracted less than 12% of my targeted audience with instead 85% of the audience coming from India in the form of bots trying to look for weaknesses in my content management system.
Earlier this year I rebranded the website CMS Report to this site, socPub. The website's new identity has allowed me, article contributors, and our readers to explore topics well outside the norm of conversations surrounding content management systems. Although we're going through a bit of growing pains with establishing a new identity under socPub, I'm fully committed to this new website. The change has been good for me and I'm once again inspired to write on topics that interest me.
Nevertheless, there is a very loyal segment of longtime readers that want CMS Report back. While some readers want the old site returned for personal reasons, others have expressed a professional need to cite articles from reputable CMSReport.com for their information and are uncomfortable with referencing an "unknown" website like socPub. For this reason, I've decided to introduce a new slimmed-down version of CMS Report. Moving forward, all new content management articles we publish at socPub will also be found at CMS Report.
Within the next two weeks I plan to publish a follow-up article that talks about "lessons learned" from the rebrand. This article will also better explains how CMS Report fits in as a "channel" for socPub. If you have any questions, please feel free to ask them below in the comment section.
Yesterday, I was the victim of an April Fool's prank. When you have a young teenager in the house, I suppose it's inevitably going to happen. I walked into my office and found Teletubbies on the screen. If there is a children's show I have to pick as my least favorite it is the Teletubbies. To make things worse, as the IT expert at both home and work I couldn't figure out how to get the video off my screen.
Well played my son. To be honest, this is the first of your April Fool's pranks that I didn't see coming. Now that I'm aware you're getting smarter and more devious, I'll be better prepared for you next year.
For the record, growing up it was the character Oscar the Grouch from Sesame Street I liked the most. Let's not also forget another one of my favorites, the Adventures of Letterman via the Electric Company.
I don't think I want to do this anymore...
After three or four decades of being immersed in the digital lifestyle and blogging on a continual basis for 15 years, I found myself puking at the idea of spending more time in front of the computer outside of work. It's not that I don't still like technology and content management, but I didn't recognize until it was too late that the lack of topic diversity would eventually lead me to digital burnout. To fix this, I seriously tried not to throw the baby out with the bathwater. In the end that's exactly what I did.
Having walked away from CMS Report earlier this year, it's taken me months to recognize that the problem wasn't being bored with content management systems. The problem is I didn't do it in moderation. Between my day job working in information technology and the evenings spent blogging and running personal websites, there were days I spent close to 16 hours in front of a computer screen. For someone like me that can be over enthusiastic in pursuing my interests and activities, I never considered my computer time as work. As odd as it sounds, it became a great shock to me that my body both physically and mentally still perceived it as work.
Over the years, I've told people that CMS Report is a side business. While I would never become rich from this blog, I've been lucky enough to have been able to put a little extra cash in my wallet from this website's ad revenue. In truth, what has actually sustained CMS Report is not money but my passion for information systems. I absolutely love this magical process where people, hardware, software, and infrastructure come together to improve the business or organization. A decade ago, I could find no better example of information systems in the real world than the content management system. I decided to write about CMSs and created a blog and website to host those articles. After spending ten years as this site's founder, editor, and primary writer I've decided it is time for me to move on to some new challenges.
What an amazing and crazy ride this has been for someone that started his career as a meteorologist and now works full time in government IT. This was supposed to be a one year exercise for feeding my hunger to learn more about CMSs. Instead, this became a ten year project that tapped into a community of developers, marketers, analysts, founders, executives, small business owners, and entrepreneurs. It has been a joy to have met so many creative, smart, and hardworking people through this website. I received more than I gave. But in the past few years, my passion to write only about CMS topics has diminished and I'm not happy that my articles lack the shine they once had. After considerable thought, I've decided it's time for me to pass the torch to another.
Last week, we started a conversation on The ez Publish Show hosted by Netgen's Ivo Lukač. The we included Ivo, Digital Clarity's Marianne Kay and myself. The odd question that started the conversation: Did modern CMSs sacrifice good editor experience (EX) for improving customer experience?
I'm not sure how well we answered the question, but the show was an acknowledgement that while CXM may get a lot of attention these days in the CMS world, there is still plenty of room for improving the EX too. I'll let the video speak for itself, but if you prefer an overview, then you can checkout Ivo's re-cap.
I was recently asked by the Argus Leader, a local newspaper in Sioux Falls, to give my two cents on the controversial South Dakota #DontJerkandDrive campaign. Since then the article has been syndicated out to USA Today and other publications. It seems that I caught the attention of a reporter when I labeled the campaign as "brilliant" on Twitter.
— Bryan Ruby (@MrBryanRuby) December 9, 2014
The word on the street is that the State of South Dakota is pulling back on this specific campaign. I can't say I'm surprised. I understood the gamble Lee Axdahl, the Director of the Office of Highway Safety, was taking when he signed on to this marketing strategy.
Bryan Ruby, owner of the web consulting business CMS Report, was impressed with the campaign from a marketing standpoint. Online, he called it "brilliant."
I've been so busy lately that I haven't had time to put out a plug for my review of the Magnolia CMS on CMS-Connected last February. This was probably one of the easiest shows I've done in the sense that the Internet connection was good and the rest of the show seemed to complement my own segment well. My thanks to Boris Kraft, Co-Founder and Chief Technology Officer for Magnolia, for briefing me well about their product and spending some extra time with me during the demo.
Magnolia is an open source java-based content management system that is used in more than 100 countries across the world, by governments and leading FORTUNE 500 enterprise. Magnolia is just now beginning to pick up steam in my neck of the woods, with 31% of their new customers coming from North America. While you may not recognize a Magnolia CMS site, I'm betting you do recognize some of their customers including the United State's Navy, Alltel, American Express, Barclays, Nissan, Texas State University, and Zumba.com.
Some of the features about Magnolia CMS that impressed me most included their rebuild of the software for a tablet and mobile first design, customized apps, and their notification system (called Pulse). In Magnolia's future with version 5.3 the roadmap takes us to improvements in personalization, the content pool (content types, tagging, publishing), and digital assets management (DAM).
This week, CMS Report celebrates our eight year anniversary. No one is more surprised than me.
The original intention for this site was for me to have a place where I could blog about my struggles with content management systems. I also wanted a place to point friends and colleagues to articles authored by content management gurus way smarter than me. I've often stated that CMSReport.com was founded not by what I knew but what I didn't know about content management. Unknowingly back then, I stumbled across a very large community of developers, site owners, consultants, analysts, vendors and marketers that also wanted to join into this conversation of "not knowing". Now here we sit with thousands of articles posted by over 350 different contributing authors. What an amazing experience CMS Report has brought to my professional and personal life.
I spent some time this week looking back at the most popular articles we posted on CMS Report. Interestingly, a number of the articles listed have very little to do with content management. As the site's editor, I consider this both the blessing and the curse of hosting a website focused on content management systems. Besides providing the "reader's choice", I also have provided my own list of favorite articles that has been posted here on CMSReport.com. When comparing the two lists, you will find the only article to make both lists is the one comparing Drupal and Joomla. In 2006, it was the first articles I had written received well by enough readers to suggest CMSReport.com might stick around a little longer than I had first anticipated.