CMS Expo

Last week, John Coonen announced that I'll be joining him at The CMS Connection as the new Editor in Chief. In John's own words, I'm there to "zero in on the most intriguing and interesting people in the CMS world, to help you get unique perspectives, advice, 'insider' tips and insights to build your professional skills and make more valuable connections". In my own words, my role at The CMS Connection is to celebrate people.

I'm sitting in a CMS Expo session on search engine optimization. Search engine optimization is the descriptive term used by marketers to describe the process of luring traffic to your site by improving your position in search engine indexes.

Believe it or not, this is the first time that I've ever sat on any type of SEO discussion. I"ve just never worried about it as good content on a niche site like mine seems to already do well.  Evidently, that's not the case for all sites. Perhaps, I'm also lucky in that I have a lot of SEO already built into my site by using a CMS such as Drupal that tries to stick with standards. It probably doesn't hurt that I also have keywords such as "cms", "report",  "content management", and "Ruby" already baked into the site.