Breaking Out of the Box

Submitted by Bryan Ruby on Thu, 02/06/2014 - 08:00

Breaking Out of the Box

Last year, Kevin Drew Davis gave a keynote at CMS Expo titled, "Humanity Before Technology". That speech reminds me each day to be something more tomorrow than I am today. Mr. Davis asked, what would be the endless possibilities for the smartphone we carry in our pocket if we didn't call it a phone? He then went to explain that the names of things can sometimes limit our understanding of such things.

Almost a decade ago and after a few years of blogging, I stumbled on a particular genre of software that interested web developers, marketers, business owners, consultants, and analysts. So I did what any self respecting information technologist would do, I registered the perfect domain name and built me a website. The site became so successful that what I had intended to be my personal blog eventually evolved into a nice side business. Suddenly, I not only had name recognition in the content management industry but I also had sponsors and advertisers knocking on my door. It was and still is the classic story of a blogger not intending success but achieving it nevertheless. 

The irony of running a successful website is that as the site becomes more popular you're compelled and obligated to give the reader and the advertisers what they want. While always grateful for all that I have achieved and have been given, I have found that success also can box someone into a space that is often not big enough. I'm wise enough to know that running from such successes is not the answer. At the same time, I have a fire in my belly to explore additional paths as an individual that are not predetermined by labels. So, for those friends that saw the subtle hints and cared enough to ask why, you now have a vague answer to your question. The names of things can sometimes limit the understanding of ourselves. Unless, of course, that label is our own name.

On this blog you will see an inclusion of "best of" articles from various sources that I view as milestones to the past. From this post forward, you will also find my thoughts, words, and deeds with a style and voice that has often been encouraged but seldom spoken.

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