Marketing

SendGrid, a MailChimp competitor, pushes forward with new marketing campaign enhancements

While I may be an old dog with decades of experience utilizing websites for marketing purposes, I'm more like a newborn puppy when it comes to email marketing. Until a couple years ago, I never utilized email campaigns or email newsletters in hopes to get more visits to my websites. My current email marketing service provider is MailChimp, but there is another customer communication platform that is on my radar, Colorado-based SendGrid.

This week, SendGrid announced a new editing experience for SendGrid Marketing Campaigns. The new email marketing editor addresses familiar pain points for marketers who previously had to choose between the convenience of visual design and efficient editing of code.

When it comes to posting online about my own personal misfortune, I have one simple rule. Don't talk about it until you can tell the story with a sense of humor. When it comes to a visible personal injury the first question you inevitably have to answer is, "What happened to you"? Three weeks ago, I was in a bicycle accident where I landed on my shoulder and broke my clavicle (collar bone). I'm better now but I'm still wearing an arm sling. My first attempt of bringing humor to the situation was on Twitter.

I'm starting to think exercising is hazardous to your health. Visiting the doc.

— Bryan Ruby (@MrBryanRuby) August 10, 2015

I was recently asked by the Argus Leader, a local newspaper in Sioux Falls, to give my two cents on the controversial South Dakota #DontJerkandDrive campaign. Since then the article has been syndicated out to USA Today and other publications. It seems that I caught the attention of a reporter when I labeled the campaign as "brilliant" on Twitter.

After spending most of my years years in grade school working hard on experimental science fair projects and not receiving a ribbon, I finally gave up and wrote a "non-experimental" paper on the history of computers in the eighth grade. Despite the paper being weak even for eighth grade standards, I finally won a ribbon (third place) in the school science fair. Remember, this was the early 1980's and everyone was still fascinated with the then new concept of computers entering "everyday" life. Why am I going down memory lane? Well I came across an article on the 60th anniversary of ENIAC  [via news.com, broken link] the "first" computer built which of course was mentioned in that paper of mine some 25 years ago.

If you have some free time this Thursday then you might want to tune into the CMS Connected's live webcast. As a periodic guest, I will be reviewing the Magnolia CMS platform in the show's Vendor Spotlight segment. Magnolia is an open source java-based content management system that is used in more than 100 countries across the world, by governments and leading FORTUNE 500 enterprise.

Showtime is set for Thursday, February 27th at 11:30 AM CST. If you plan on watching the webcast live, be sure and register for show at CMS-Connected.com.

The primary focus of the show will be on the shift to "Big Data".

Linux.com is featuring a story by Susan Linton titled "Drupal 6 keeps getting better". The author claims she has been using Drupal since version 3.1 and seems to know Drupal well enough to write a decent article. In short, she does a fairly nice job of summarizing the features introduced in Drupal 6. However, she ends the article with a rather strange conclusion.

My primary complaint with Drupal is still not addressed in this release. I believe having advertising capabilities is almost a necessity in any content management solution. Instead, Drupal leaves users to their own skills or to use a contributed module. The lack of native advertising support remains a major drawback.

I rarely have seen such request for an "advertisement feature" in the core of any CMS I've reviewed. Yes, some CMS do have an advertisement feature but in most cases the capabilities of such built-in features are usually limited. Either way, I just can't imagine with the latest drive to strip the less needed modules in Drupal 7 and beyond, that the Drupal developers would go for an ad module in the core.

Did you hear the reports about all that money to be made from online advertisements?  In 2006 alone, Internet ad revenue was estimated at $16.8 billion USD.  You have also likely heard of bloggers making thousands of dollars in just a short amount of time through online ads. If you believe this is another post about making money from online ads or how to optimize your site for the search engines, you are going to be disappointed.  I'm not here to tell you how to make money online but when you shouldn't be making money from advertisement on your site.