Bryan Ruby


Thoughts, Words, and Deeds

Wearables: Even Apple Doesn't Get It

My number one priority for a smart watch is not to replace my car keys and wallet, although these are the type of things I do expect any wearable I purchase to be capable of doing. No, the highest priority of a smart watch should be to replace my need of carrying around my phone everywhere I go. Second highest priority needs to be the ability go and do things with your watch without having to worry if you need to the your charger along too. In other words, I'm not convinced smart watches will be for the masses (one the novelty wears off) until the wearable is independent of a second device and can go for days without charging.

Argus Leader inverview for #dontjerkanddrive

Keep Calm and Don't Jerk the Wheel

I was recently asked by the Argus Leader, a local newspaper in Sioux Falls, to give my two cents on the controversial South Dakota #DontJerkandDrive campaign. Since then the article has been syndicated out to USA Today and other publications. It seems that I caught the attention of a reporter when I labeled the campaign as "brilliant" on Twitter.

The word on the street is that the State of South Dakota is pulling back on this specific campaign. I can't say I'm surprised. I understood the gamble Lee Axdahl, the Director of the Office of Highway Safety, was taking when he signed on to this marketing strategy.

Bryan Ruby, owner of the web consulting business CMS Report, was impressed with the campaign from a marketing standpoint. Online, he called it "brilliant."

"I thought it was a bold move for the state of South Dakota," Ruby said in a telephone interview. "It definitely requires a sense of humor, and that's the risk you're taking. But if the point is to get the message out, this does it."

The Weather Channel, Drupal, and Acquia

When I talk about Drupal, information technology and the weather all in the same breath, I get a little excited. I can't help myself. I'm biased toward Drupal as it is one of my favorite content management systems. I'm also a former meteorologist working in information technology for a very large organization that is heavily involved with the weather. Needless to say, a year or two ago when I heard that The Weather Channel started using Drupal to meet the needs of it's customers and meteorologists, it caught my attention. I think the use of Drupal is a win-win for everyone around and given my background, I wish my own employer had adopted a similar solution. I think organizations miss out on a lot when they don't utilize open source or even proprietary systems in favor of an in-house CMS.

The news keeps getting better if you're a Drupal fan. Last month, both Acquia and Mediacurrent announced that The Weather Channel is standardizing on the Acquia Platform for Weather.com. Weather.com started using Drupal last year to increase the agility of its content creation and publishing. Now, the company has moved the entire website, which serves more than 20 million pages of content, to the Acquia Platform, which brings together Drupal and Acquia’s solutions for digital engagement and experience management. The team at Weather.com worked with Acquia and digital agency partner Mediacurrent for its site development and migration from its legacy web content management system Percussion.

Social Media Killed the Family Website

Image of Bryansplace.com from around 2003

For the first time in 15 years, my family doesn't have a website to call their own. In January 2000, I registered the domain Bryansplace.com. This was the first website I ever built outside of work and it became a sandbox for me to express my interests as well as a way to seek personal growth. From handwritten HTML pages into Frontpage to a number of CMSs, the software and content at Bryansplace evolved as my life evolved.

Bryansplace.com was the website where my girlfriend and I announced our marriage to the world. As a married couple, we eventually publicly announced the birth of our son via the site. This domain was the site where I talked about camping, computers, and my latest beer recipes. It wasn't all about me either. My wife showcased her photography for the first time online via Bryansplace. This was also the website my son learned how to navigate the Drupal content management system and talk about his gaming skills. Bryansplace.com was synonymous with "family news". Despite how much I valued the domain, last week I unceremoniously killed the website.

Red Stool

Red Stool

I wonder where that old red stool from my childhood went?

This little stool is mine
I use it all the time
to reach the things I couldn't
and lots of things I shouldn't.